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CO-LOCATED EVENTS

Speaker

Washington Mashingaidze

Head of People Analytics, Crown Castle

As a senior data and AI executive, I help organizations unlock business value through data strategy, advanced analytics, and responsible AI adoption. With a background in data science, enterprise architecture, and team leadership, I’ve led cross-functional efforts to modernize data capabilities, drive operational efficiency, and scale AI solutions across industries.

My experience spans HR, Sales & Marketing, Insurance, and Technology, where I’ve built high-performing teams, deployed machine learning models into production, and delivered insights that support growth and decision-making at scale. A notable milestone in my journey was helping launch IBM’s Watson HR suite, which shaped the use of AI in workforce transformation.

Today, my focus is on designing future-ready data and AI strategies—ensuring organizations are not just data-rich, but insight-driven. I partner with business and technology leaders to align priorities, mature data governance, and embed AI responsibly into core operations.

I’m passionate about building sustainable data cultures, mentoring diverse talent, and advancing the role of data and AI in shaping smarter, more adaptive enterprises.

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Session

Performance & Productivity Analytics—Turning People Insights into Business Value

Case Study

Thursday, April 16

02:10 pm - 02:35 pm

Live in Chicago

Less Details

Performance management is no longer just about individual reviews—it’s about connecting employee engagement, skills, and workplace experience to organizational productivity and business outcomes. This session explores how to build a holistic framework that combines people, processes, and technology to measure, improve, and communicate workforce impact at scale. In this session, you will learn:

  • How to connect people performance and engagement metrics to CEO/CFO-level business value.
  • Ways to measure the multiple components of productivity, from skills and workplace experience to culture and collaboration.
  • How to build frameworks that integrate data across tools into actionable analytics.
  • Best practices for piloting productivity analytics with business units and scaling toward enterprise-wide decision-making.
Presentation

Company

Crown Castle

http://www.crowncastle.com
Since 1994, Crown Castle has worked around the country to build and maintain the infrastructure behind the world’s most revolutionary technologies. This comprehensive portfolio of towers, small cells, and fiber gives people and communities access to essential data, technology and wireless service and opens the door to countless opportunities and possibilities. We continue to work closely with wireless carriers, businesses, technology companies, governments, and communities to make sure these transformative ideas and innovations find their way to the people who rely on them.
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Colocated with
Rethink! HR Tech USA 2026 is part of the Event Series. You can find more events here.
Date
April 16 – 17, 2026
Location
Marriott Marquis Chicago
2233 S MARTIN L KING DRIVE
60616 Chicago
Phone
+49 (0)30 52 10 70 3 0
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