This session explores how to design an internal communications plan that reaches every employee by using the right mix of channels — from digital platforms and social media to podcasts, video, and face-to-face touchpoints. Learn how to create consistent, impactful messaging that adapts to different roles, regions, and generations while staying aligned with business priorities. In this session, you will learn:

• How to combine digital, social, video, podcasts, and on-site communication for maximum reach and relevance.
• How to adapt messages and formats to different employee groups — frontline, office, remote, and generational audiences.
• How to build a communications plan that aligns leaders, IT, HR, and business functions around shared priorities.
• How to track engagement, refine the channel strategy, and ensure your plan delivers real business value.