Assaf Kedem is the Head of Content and Internal Communications at BNP Paribas’ Global Banking division in the Americas, with two decades of expertise in external and internal strategies. His work spans asset management, corporate banking, and global markets, where he advises senior leadership and supports employee engagement. Assaf is also the author of The Investment Writing Handbook (Wiley, 2018) and a lecturer at Columbia University’s master’s program in Strategic Communications. His innovative approach has earned him recognition as a thought leader in the communications field.

BNP Paribas is a leading global financial institution, providing a wide range of services including asset management, corporate banking, investment banking, and global markets solutions. With a presence in 65 countries and nearly 190,000 employees worldwide, BNP Paribas combines local expertise with a global network to serve diverse client needs. The bank is committed to innovation, sustainability, and driving growth in a rapidly evolving financial landscape. BNP Paribas USA plays a key role in delivering advisory services, capital solutions, and intellectual capital to large-cap corporations and institutional clients.